As A.I. technology advances, businesses are seeing a rise in tools that allow anyone to create highly convincing A.I.-generated content, such as videos. While some social networks require these videos to be labeled, enforcement is weak, leaving viewers vulnerable to digital manipulation.
For instance, in addition to the viral water slide video, another widely shared A.I.-generated clip showed a deepfake of a well-known celebrity delivering a controversial statement they never made. The video was so convincing that it led to a flood of online debates before the truth was uncovered. Similarly, a fake news video circulated online showing a politician announcing a fabricated policy change, stirring public concern until it was revealed to be an A.I. hoax.
These examples highlight how A.I.-generated content can easily mislead and influence public opinion, often sparking widespread confusion before fact-checkers can intervene. This underscores the need for businesses to not only understand the potential of A.I. but also the risks it poses in influencing perceptions and spreading misinformation.
A CIO can help companies adopt A.I. tools responsibly, while a CISO ensures robust measures are in place to detect and mitigate the damage caused by malicious or deceptive A.I. content, safeguarding both business integrity and public trust.
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